The Burlington Mall Is Proof That Malls Are Not Dying

January 4, 2023

As the holiday season comes to an end, so does the intense shopping season as well. For many people, there is no other time of the year that buying presents and taking constant trips to the mall happen with a ferocious frequency. 

It’s easy to see why the questions run rampant: Are malls dead? Will the shopping centers that were once the hotspot for many continue to go under?

While many malls exist in Massachusetts and are doing well, there is one in particular that has continued to evolve and against all odds continue to grow: The Burlington Mall. 

Simon Property Group

The Simon Property Group is familiar to many who’ve visited a mall across the country. They’re the leading mall operator in the U.S. and with over 200 properties across the country, the Simon Malls continue to expand. Having such an extensive portfolio of malls would be impressive alone, but the Simon Malls continues to create high-quality shopping and entertainment experiences. 

Another component to Simon Property Groups success, especially with the Burlington Mall, is the creation of entertainment spaces, which provide people with areas to sit and relax. With charging stations and cozy seating both indoors and outdoors, people can take a moment for a breather before heading back to the fun and shopping. 

This effort to bridge-the-gap between physical and digital spaces has contributed to the Burlington Mall’s success. The article  ‘Is the mall dead?’ by MassLive  discusses this more: “A balance between e-commerce and brick-and-mortar storefronts, what Srinivasan calls ‘multi-channel’ consumerism, has benefitted malls that recognize the change in shopping patterns. At the Burlington Mall, for instance, there are spaces for customers to both plug in and relax.”

Burlington: A Prime Location

Over 100,000 people come to Burlington, MA, to work, live and play. With its proximity to Route 128 and convenient highway connections to Boston, Cambridge, Lowell, and Nashua, NH, alongside Logan Airport and Hanscom Air Force Base, Burlington, MA represents a gateway, not only to Massachusetts, but to all of New England.

It’s no wonder that with so many benefits for both locals, employers, and visitors that Burlington mall continues to grow and go beyond expectations. With over 185 shops and eateries, visiting the Burlington Mall offers a robust shopping experience that makes it a hotspot for many. As the article by MassLive points out:  “The Burlington Mall – celebrating its 50th year – has become something of a destination, and that is precisely what makes a mall successful in 2018, experts say.”

There are many factors that contribute to the success of the Burlington Mall. Located in a prime location that straddles both the suburb location and the rest of Massachusetts, it’s no surprise it has become a beloved destination over the course of 50 years. In addition to its prime location, Simon Property Group has ensured that the Burlington Mall has a wide range of quality stores and restaurants to choose from for locals and visitors alike.