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December 18, 2025
Burlington is shining a little brighter with the arrival of Diamonds & Pearls, the newest name in bridal luxury. This isn’t just another bridal shop; it’s a destination that prides itself on redefining the wedding gown shopping journey, promising every bride a unique, personalized experience that is unforgettable and truly reflective of her dream day.
Located at the Wayside Shopping Center on Wayside Road in Burlington, Diamonds & Pearls offers an intimate setting filled with exclusive designer styles, curated with the bride’s style and budget in mind. They opened their doors on Wednesday, October 1st, 2025, but held their grand opening event on Friday, November 21st.
Join us in welcoming this month’s Burlington Business Spotlight – Diamonds & Pearls.
A Luxury Experience from “She Said Yes!” to “I Do”
Diamonds & Pearls, part of the David’s Bridal family, was designed to honor one of life’s most cherished milestones: the day a bride chooses the dress she will wear as she walks down the aisle. Many modern brides are looking not only for a stunning dress but also for an elevated experience as they choose the gown with family, friends, and relatives. Diamonds & Pearls gives that boutique experience without the boutique price tag.
The stunning collection of wedding gowns focuses on trending styles and designer gowns, including designers such as Marchesa Couture, Viola Chan Couture, Oleg Cassini, Galina Signature, Melissa Sweet, Marchesa Notte and more. In addition to wedding gowns, Diamonds & Pearls offers little white dresses, mother-of-the-bride, bridesmaid, and other beloved David’s Bridal lines, such as Galina Signature and Oleg Cassini. They also have a curated selection of accessories, including shoes, earrings, veils, and more.
Tech- Forward Tools & Shopping Experience
With an emphasis on making the experience seamless and memorable, it makes sense that Diamonds & Pearls integrated technology like Shopify POS, blending in-store and online shopping in an endless aisle, and bringing wedding planning to the digital screen.
While David’s Bridal has always been focused on bridal shopping, Diamonds & Pearls has grown into so much more, leveraging technology, artificial intelligence tools and new shopping tools to make wedding planning easier than ever before.
Beyond Wedding Dress Shopping
Diamonds & Pearls has been featured in numerous top-tier publications, including Business Insider, Forbes, CBS News, and USA Today, for redefining the bridal shopping experience.
Forbes reports that David’s Bridal leadership researched what brides want in a modern bridal boutique. They found that brides wanted not just a memorable experience with more couture brand offerings and fashion-oriented styles, but also options for dresses to wear from the moment they say “yes” to the moment they declare “I Do!” This includes dresses appropriate for bridal showers, engagement parties, bachelorette weekends, and rehearsal dinners, as well as for the moment they say their vows.
Diamonds and Pearls stands apart by bringing together high-end style, great prices, hospitable services, and innovative technology, all in one seamless, elevated shopping experience. Every detail is intentional, including the couture designers, the luxurious yet approachable environment and the bespoke styling appointments that all make shopping effortless.
Burlington Plays A Role
The line that extended out the door on Grand Opening Day made it clear that Burlington, Massachusetts, was the right choice for Diamond & Pearls. Burlington, particularly Wayside, is a great shopping destination for the entire greater Boston area, with easy access from several major highways such as Routes 128, 95 and 3. Choosing a welcoming town right outside Boston has been a great way to give brides and their entourage access to an incredible boutique experience without having to go all the way into the city. The leadership plans to roll out additional Diamonds & Pearls stores (specific locations to be announced) in 2026!